& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Earlier this month, Anta released semi-annual report this year on revenue of 4.1 billion up by 22%, net profit of 800 million, an increase of 28%.
downturn environment, Anta is the industry's first brand to positive revenues, "he returned to the growth track up" and the net profit reached a record high points. Prior to the first half of 2011 Anta peak, creating a 927 million net profit.
Since 2012, the mainland dismal retail environment, the garment industry because of high inventories, closed shop tide and other factors has not bottomed out. Li Ning recently announced that due to the expansion of direct sales network, clearing channel inventory and other reasons, it is expected first half loss of 550 million yuan, the market surprise.
while Shanghai and Hong Kong will be opened on the occasion pass, with ANTA Shizhong, Chairman talk. Anta recovery is representative of the industry, or a case?
do "brand wholesale" led to industry-wide dilemma
reporter: in 2012 the whole industry in trouble, Anta is how to come out of ?
Shizhong: 2012, when the entire industry is in crisis, Anta also not spared, I was inside a lengthy self-examination, that the problem lies in two places: one, into the homogenization of competition; Second, the business model is not changed.
the first time, the domestic sports business model is actually a "brand wholesale", after the corporate branding to sell to dealers to get away, do not worry about o cheap jordans online ngoing operations, this rough business model is the one with more than a dozen year.
In order to solve these two problems Anta, I propose, Anta "brand wholesale" from the "retail brand" strategic transformation.
Reporter: specifically how to do ?
Shizhong: Specific transformation includes flattening the organizational structure, sales performance and grasp the retailer's in-store inventory levels; the use of ERP systems collect data for retailers ordering guidance; retail discount policy is more strong, strengthen dealer competition and profitability; strengthen elasticity of supply chain management, optimizing flexibility and efficiency of the replenishment, product differentiation and to meet seasonal demand for the main product.
For example, in the past, ANTA products R & D expenses in cost of sales accounted for only 1.5 percent a few, but the first half of this year reached 4.4 per cent a few, nearly 100 million yuan. Our gross profit margin increased, a large part of this year's contribution from new products.
Reporter: high inventory is the focus of this round of industry plight outside criticism.
Shizhong: Transition benefits are obvious, although there are still 791 million yuan Anta inventory, but sales ratio (the ratio of inventories to sales, inventory levels to detect whether a reasonable indicator) began to decline. Currently, Anta's sales ratio of 4: 1, in a healthy state. It should be said, is not conducive to sales of inventory is too low, healthy inventory levels can ensure that the needs of sales, while avoiding heavily discounted status.
Reporter: From the semi-annual report, the total number of ANTA brand shops as 7701, reducing 56 more than last year, but its children and Fila brand but had increased the number of stores.
Shizhong: Anta transformation strategy, adjust the number of stores, store structure optimization and upgrading, improve operational efficiency it is also the key. Anta past two years total off store over 1000, but actually increased the size of retail, so it seems, shops store efficiency, floor effect has been greatly improved.
of Anta, the past but also the pursuit of quantity, now in pursuit of quality. Effective shop is the most important, ineffective shop unimportant. Generally speaking, as long as the loss of shops accounted for less than 20%, it is good, Anta in the lower level of the digital control.
CBA signed abandon the Chinese gymnastics team are driven by market behavior
Reporter: strong resources to seek sponsorship rights, build brand image is an important strategic sporting goods business.
in earnings this year will be two days ago, suddenly announced Anta fully cooperate with the Chinese gymnastics management center. The news surprising, as the gold medal favorites, national gymnastics team sponsorship rights for a piece of "fat" Li Ning has been occupied, cooperation between the two has been for 23 years.
Ding Shizhong: In fact, by the end of 2013, the national gymnastics team and Li Ning, the company's co operation agreement expires, the national gymnastics management center began to tender. We have a priority right to renew the Li Ning, and not gymnastics center and negotiated a new period of cooperation, which gives the opportunity to Anta negotiations.
Reporter: Anta compete with international brands, there are many Anta winner, so the market is full of "Li Ning, Anta enter restricted area" and so on interpretation.
Shizhong: Sponsored not that complicated, just kind of market behavior is now strategic objectives match. The Gymnastics Center is sponsoring market behavior, no other factor.
Two years ago, Anta give up and cooperate seven years China Basketball Association (CBA) contract as well. Anta CBA was the main reason to give up sponsorship is, CBA bidding price is too high, so that the input-output ratio is too low Anta.
Reporter: Chinese gymnastics team signed, the capital market is very concerned about the size of shareholder return that investment.
Shizhong: This is a long-term sponsor, the impact on performance will not behave so fast, but gymnastics is one of China's best sports project resources, I believe will have a positive impact on the brand, will enhance the brand's long-term income.
According to ANTA strategic considerations, as long as possible to take the title in the Olympic team, they are targets. Especially the gold medal team. "Anta core strategy is very clear, that is focused on Chinese sports. We want consumers to think of the Chinese sports, we can think o cheap jordans for sale f Anta."
Anta to do mass market, learn to be finished Nike
Reporter: downturn in the larger environment, Anta was the first in the industry to achieve revenues of positive brand, Anta recovery is representative of the industry, or a case ?
Shizhong: Anta recovery, does not represent the entire industry recovery. Not all companies can come out from the bottom, in the short term, domestic brands are still facing serious homogeneity, intense competition problems.
But we also see that with the urbanization continue to increase the proportion of urban population, will help drive the sport needs, plus the public revenue increased urbanization, good sporting goods industry future prospects.
sporting goods market has been growing on the sporting goods business, the key is to identify the location, in a nutshell is to withstand the temptation to blindly follow the trend. The diverse domestic consumers, as long as identify their location, must have living space.
Reporter: Many people Anta, Li Ning and Nike, Adidas and other international brands than Nike hopes to make another.
Shizhong: I want to ask you a question, why China all walks of life to a certain extent have suffered serious homogenization that there is no reason to find the gap?.
If you do Anta also learn the international brand OEM OEM, that Anta is finished, it is survival of international brands. My idea is very simple, international brands to the international brand market, domestic brands to domestic brands in the market, whi Retro jordans for sale ch a business can not take-all.
The Anta target market is the mass market, mass consumer pursuit is cost-effective, and half Chinese people can not afford our products, you say that there is much room?
US population of 300 million, the average person has 4.5 pairs of sports shoes, but in China, this figure is only 0.5 pairs of sports shoes most popular in Guangdong, only 1.2 pairs. He said: "China has 1.3 billion people, 13 people if there is a person to buy Anta shoes, Anta able to sell at least 100 million pairs, but now that goal is still some distance away .
Reporter: Investors Looking to next year's performance at Anta it.
Shizhong: Anta second half of the gross margin, net profit will remain flat with the first half performance would surely be a better year next year, which I have confidence.
I once asked one of our major shareholder, how to judge which stocks to buy? He said a lot of models, but not mentioned priorities. Buy a company's stock, the first to buy a business, buy a performance second, third, to buy the business model, and the fourth to buy the team. Anta these four aspects are good. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)earlier, we have introduced the news about , NMD, R1, Primeknit, OG, and color, which will be re sold this year, and many people are excited about it. And after a long wait, recently, , Adidas Originals official Twitter finally confirmed the news, a Cheap air jordans for sale nd announced the specific date of sale - January 14th. Then, this classic log on the specified store, but now China area also did not spread specific available information, and the distance is released only 4 days, waiting for the start of a friend; we must continue to lock us follow-up reports, I wish you good luck. This year??s Air Jordan 11 ??72-10?? Holiday 2015 release will commemorate the ??95-??96 Chicago Bulls 72-10 record season.
Advertisment The Air Jordan 11 will have similarities to the Air Jordan 11 ??Space Jam?? but will be featured with Red accents instead of Blue, as well as a iridescent-like glossy patent leather overlay. They??ll feature a thick premium leather upper build (instead of the traditional mesh), much like the prototype sample pair we seen awhile ago, that will sit atop a traditional Air Jordan 11 translucent outsole.
Other details will also include an embossed Jumpman logo on the back heel instead of embroidered, as well as a Blacked out ??23?? on the upper heel, along with the classic rope laces, Black/Red carbon fiber and the numbers ??72?? and ??10?? on the lace tips. You can also expect another raise in the retail price tag, as they??ll be set to release at $220 USD. The shoes will come housed in the traditional slide out packaging.
Air Jordan 11 72-10 Release Date
Get a closer look at all the additional detailed photos, on-feet looks and how they??ll come packaged ?C which will carry on its traditional box, below of the Holiday 2015 remastered Air Jordan 11 Ret cheap foamposites ro ??72-10?? edition.
The ??72-10?? Air Jordan 11 will officially release just in time for Christmas on Saturday, December 12th, 2015 at select Jordan Brand retailers in full family sizing. The retail price tag is set at $220 USD.
Let us know what you guys think in the comments section below. Would you have been happier with the Space Jam 11s?
Air Jordan 11 Retro ??72-10??
December 12, 2015
RELATED: Air Jordan Release Dates
UPDATE: Nikestore has restocked the Air Jordan 11 ??72-10?? but there is only one thing you need to unlock the shoe for availability, an access code. Once you get the code then you can cop here.
UPDATE: The highly anticipated Air Jordan 11 ??72-10?? is set to debut tomorrow, December 12th in full family sizing that will be widely available at select Jordan Brand retail stores. Check out the latest images below and for those that can??t get a pair online/stores, there??s always eBay.
UPDATE: You can expect the Air Jordan 11 ??72-10?? to complete a lot of sneakerheads Christmas list and while we are only days away from the drop, we now take another look at a few on-feet images via Finish Line.
UPDATE: Nike has just announced that they have moved up the release date of the Air Jordan 11 ??72-10?? from December 19th to now December 12th. A full week ahead of its original release date.
They??ll officially launch on December 12th at 10AM EST/7AM PST on Nike.com. The retail price tag is set at $220 USD.
cheap jordans for sale mens UPDATE: Here are an on-feet and video review of the Air Jordan 11 ??72-10?? from @iAmTMCII that gives you a detailed look and honest opinion of the highly anticipated release.
Air Jordan 11 72-10 On-Feet Review
Air Jordan 11 72-10 Video Review
UPDATE: One of the hottest releases of the year, the Air Jordan 11 ??72-10?? is officially only days away from releasing. Check out these brand new 12 detailed images via Kenlu of the holiday Air Jordan 11. Who can??t wait for December 12th?
UPDATE: Check out the latest images of the Air Jordan 11 ??72-10?? below via Bounce that will be debuting on December 12th.
UPDATE: Following official images, we now get another look via Kix Square at the highly anticipated Christmas 2015 Air Jordan 11 ??72-10?? that will be available on December 12th.
UPDATE: Here are official images via @J23App of the Air Jordan 11 ??72-10?? that debuts on December 12th and will retail for $220 USD.
UPDATE: From November 19th through December 18th Finish Line will be giving away one pair of the ??72-10?? Air Jordan 11s each day. Just post on Twitter or Instagram featuring your best street style, follow them, and hashtag #EpicFinish. They??ll reach out to the person with the best post each day to get your information they can send you out a pair of ??72-10?? Jordan 11s when they release on December 19th. To enter, click here.
UPDATE: The Air Jordan 11 ??72-10?? will be available in full family sizing, and here is a detailed look via Sole Heat at the Retro jordans for sale gradeschool version.
UPDATE: The Air Jordan 11 ??72-10?? will also be available in baby sizes for the entire family to enjoy. For interesting in scooping up some baby ??72-10?? Air Jordan 11s today find them via eBay.
UPDATE: Jordan Brand athletes are already starting to receive their Christmas package that includes the ??72-10?? Air Jordan 11. Here is a closer look from @ripcity3232.
UPDATE: With every holiday Air Jordan release, Jordan Brand will be debuting matching apparel to go along with the launch. Here is a first look at what to expect from the highly anticipated Air Jordan 11 ??72-10?? apparel collection via @icyheatsole.
UPDATE: Here are the latest on-feet images of the highly anticipated ??72-10?? Air Jordan 11 via mikez_tagram. For good measure there is even a glimpse look at the ??Burgundy?? Air Jordan 5 that would make for one hell of a nice retro release in 2016.
Air Jordan 11 72-10 On-Feet
UDPATE: Today at the Jordan Brand Holiday 2015 event, they displayed their upcoming Holiday releases that included the highly anticipated ??72-10?? Air Jordan 11. One of the key reports of the event was the official pricing for this year??s holiday Air Jordan 11, which is set to be $220 USD. Check out a few of the images from the event via @j23app and @shegotgame below and let us know if you??re happy about the new pricing in the comments section.
UPDATE: Here are some exclusive on-feet photos from @wattsgoodie of the highly anticipated Air Jordan 11 ??72-10?? release. Ch cheap jordan shoes for men eck out the images below and be sure to follow Watts Goodie on both Twitter and Instagram.One of the representatives of
hall designer Tinker Hatfield, Air Jordan 4 since the birth of the day in addition to help MJ in the field, has become a power generation shoes collocation. As of 2017 Air Jordan 4 engraved year, in addition to the earlier launch of the "Pure Money", as well as more expectations.
Air Jordan 4 on this pair of shoes, the first thing is multi material and excellent sense of line protection, thus creating the tide of influenza in today's street is still an important collocation. Also like the shoelace buckle and visualization is also an important feature of air cushion. In earlier reports, in addition to the "Pure Money" and other popular color of the campaign, KAWS group also chose this shoe as bearing design. In the next release, black and blue color Air Jordan 4 "Game Royal" will return, and hit the shelves in June 17th, which also opened the official 2017 Air Jordan 4 series.
It appears that Jordan Brand has teamed up with Public School once again and this time they use the Air Jordan 12 as the silhouette.
Advertisment The last design were two Air Jordan 10 versions, and now they take their talents to design this premium Air Jordan 12.
The shoe is fully built with a premium suede upper that is full covered in all-Dark Grey and Black. Other details include the PSNY logo on the tongue and sock liner, finished with Public School wording on the insole.
Air Jordan 12 PSNY Release Date
Check out the detailed images below and look for the Public School Air Jordan 12 ??PSNY?? to release on December 12th, 2015 at select Jordan Brand retail stores, including Nike.com at 3PM EST. The retail price tag will be set at $300 USD.
Air Jordan 12 ??PSNY??
Dark Grey/Dark Grey-Black
December 12, 2015
RELATED: Air Jordan Release Dates
UPDATE: The Air Jordan 12 ??PSNY?? will once again release tonight exclusively on publicschoolny.com at 8PM EST via J23App. ?C Anyone get lucky?
UPDATE: Public School will be re-releasing their Air Jordan 12 ??PSNY?? tonight at 8PM EST exclusively on publicschoolnyc.com.
UPDATE: The Air Jordan 12 ??PSNY?? will be debuting tomorrow, December 12th and they??ll be housed in a familiar slide-out box that is used on the brands iconic Air Jordan 11 silhouette. Check out a few detailed images below via JD and let us know how many of you will be copping these this weekend in the comments section?
UDPATE: The Air Jordan 12 ??PSNY?? will be available on December 12th on Nike.com at 3PM ET and 12PM PST. Retail is set at $300 USD. @Xx_Jonathan The Air Jordan 12 Public School launches 12.12 at 3pm ET for $300. Please stay tuned for the latest.
Nike.com (@nikestore) December 8, 2015
UPDATE: Nike has released official images of the highly anticipated Air Jordan 12 ??PSNY?? that will be releasing on December 12th.
UPDATE: Jordan Brand has announced the official release date for the Air Jordan 12 ??PSNY?? that will debut on December 12th, 2015.
UPDATE: The Air Jordan 12 ??PSNY?? now has a release date set for December 12th, 2015 via @_PO2345 with a look at the tag label.
UPDATE: While we still wait for a release date, here are a few on-feet images of the Air Jordan 12 ??PSNY?? via @copkickz.
UPDATE: Here are the latest detailed images of the Air Jordan 12 ??PSNY?? collaboration that is still without any release details at the moment. Stay tuned for more updates.
UPDATE: Following a few set of preview images, we finally have a detailed look via @us11hustla at the Public School x Air Jordan 12 Retro that is fully dressed in a Dark Grey/Black color scheme with PSNY branding throughout and Public School wording on the insole. Still no release date, but stay tuned for more updates.to commemorate the birth of Jordan Brand 30th anniversary, but also as Air Jordan 7 shoes ushered in the 23rd anniversary special commemorative, the upcoming sale of Air Jordan 7 Retro Barcelona Days color shoes. The 1992 Barcelona Olympic Games, the basketball dream team in the same color to win glory, the cultural significance of the city to give inspiration to the grey wolf and dark gray collocation for the whole body of the shoe, and a light blue dotted, highlighting the city day lively and romantic. It is reported that Air Jordan 7 Retro "Barcelona Days" will start on April 25th, the sale price of $190 U. S. dollars. Those who are interested should pay more attention to it!
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