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& nbsp; & nbsp; & nbsp; the face of new market trends and business rules, marketing is king, Nike had to actively adjust the business community There is a quite interesting phenomenon: the decline because of a lack of opponents or because of the strong and powerful opponents. Nike latter. Adidas and Reebok combined not only did it look born of confidence, but it provoked a more vigorous fight. & Nbsp; & nbsp; & nbsp; & nbsp; at the beginning, it is proposed to the 2011 revenue to increase to $ 23 billion, and in three years in the world to open 100 new stores. ? Took office less than two years, Nike CEO Mark Parker undisguised said: "Leading is what we do best." Nike September 20 announced a first-quarter report from another angle reflects the sportswear giant's strength. The report shows that Nike quarter net income increased 51 percent to $ 569 million. Even without considering the Nike transfer of power last year just ending unrest and foreign aggression from Adidas, this performance can be considered quite good. If we are innovative, we can lead does not mean that there is no strong opponents and challenges. Since the 1980s, the charm of the achievements of Michael Jordan Nike this "king of basketball shoes." Today, however, Jordan old men. Whether in urban or rural areas, the Jordan brand sneakers attractiveness is waning, despite the beginning of the launch of the rocket, Jordan (Air Jordan Retro) live up to expectations, but later launched Nike Jordan shoes have to part with a very high discount to sell out. Nike hopes to identify it as NBA star thermal Buren? James (LeBron James) can help smooth out their own Jordan era. In 2003, Nike announced the payment of $ 90 million over 10 years to the US basketball team Cleveland Cavaliers (Cleveland Cavaliers) promotion Retro jordans for sale al basketball shoes. However, although the latest Zoom LeBron IV basketball shoe sales situation is good, but the star of the endorsement of James's style is difficult to look after all the item back then Jordan. Of course, this is partly because, with the diverse forms of entertainment, compared to today's NBA with Michael Jordan era popular, its appeal has gone down. In addition, Nike's rival places low-cost strategy, must we press on. For example, a named Steve? Barry's discount clothing chain store sales of a basketball shoe, selling only $ 14.98 per pair. It is said that in August last year after the launch, only four months its sales reached 3 million pairs. competitors initiatives may be able to temporarily put aside aside, however, when a new trend is already taking shape, the contrarian business even if lucky enough not to be swallowed up trend will certainly also suffer Nike is very clear on this point. According to the US, a market research firm said that the US low-cost sneakers (under $ 50) market over the past two years increased by nearly 9%. Cheap sports shoes sales now account for more than half of the US athletic footwear market sales. In addition, in recent years the United States basketball shoe industry also appeared overall decline - decline last year reached 16%. Nike's revenue in the US market about 30-40% created by the basketball shoe business. Currently, in the United States more than $ 100 price per pair of basketball shoes, about 95 percent of Nike shoes. Obviously, these trends can not be disregarded Nike. If we do not take effective measures to deal with Nike's dominance in danger of losing. In response, Nike has been very clear ideas. It hopes to vigorously explore the potential of China and other overseas markets have to reduce dependence on the U buy cheap jordans online S market; the other hand, the adjustment of product line, increase product innovation and prudent expansion of middle and low market, adapt to new trends and to tap new opportunities. In FY08 ended by the end of August of this year's first quarter, Nike's revenue in the US market grew by only 2%, while growth in the European market has reached 16 percent, the Asian market is growing more fast, reaching 22%. This speed thanks to Nike's aggressive in the market such as China and India. It is reported that Nike quarter revenue in the Chinese market grew by about 50%. Currently, the international market accounted for 60% of total revenue, Nike, 51% of profits. It is expected that its sales in China are expected to step onto $ 1 billion. China will become the Nike after the United States market, the second largest market. In addition, Russia, India and Brazil are also high hopes for Nike overseas markets. Despite Nike's ambitious, some analysts are still skeptical. They believe that Nike now accounts for a dominant position in the US market is very difficult to continue to achieve rapid growth. The spirit of sport is the ultimate challenge, Nike naturally understand this. Mark? Parker said Nike is one of the competitive advantages of the breadth and diversity of its business. However, in order to achieve growth targets, Mark? Parker after he took office also had to Nike brand and product line to adjust. Mark? Parker on September 21, said Nike is considering the sale of its subsidiary resistant Kebao Er hockey supplies. The subsidiary's main business is the production and sale of hockey, apparel and equipment, and roller skating sports balls and other equipment. Several other brands such as Nike Golf, Converse, Cole Haan, Exeter and Hurley also have to be re-examined. Nike executives cheap air jordans said, although such a decision is difficult, but some brands have been with Nike's long-term development plans do not coincide, it is necessary to "ton output capacity." face basketball shoe market (mainly the United States market) saturation, Nike product line has expanded to include soccer clothes, running sportswear, women's training and fitness apparel. Mark? Parker, Nike has been restructuring operations in the United States as soccer, basketball, running, training six departments male, female fitness and sports culture. Prior to this, Nike's business is divided into footwear, apparel and equipment three categories. At the same time, Nike also actively to the low-end development. Earlier this year, Nike invite soccer star Brandi? Cai Princeton (Brandi Chastain) and Hope? Solomon (Hope Solo) and volleyball star Logan? Tom (Logan Tom) appearances in New York, released a new brand Tailwind (wind) - a brand for women consumers. Currently there are six kinds of styles of the brand, with prices ranging from 19.99 to 34.99 US dollars. Previously, because of high prices and Nike Nike brand focused on sports and alienated low-end consumers. Nike Tailwind gave an opportunity to attract these consumers. ? In this regard, Mark Parker said: "If we are innovative, we can lead." Power marketing machine Nike factors known to be good at marketing. However, this moment, the face of some trends may have a significant impact on its future survival, the marketing is king, Nike also had to make significant adjustments. Nike executives have publicly expressed the hope that by 2010 the world's dominant supplier of soccer apparel, so a direct challenge to the status of Adidas sportswear in the football market. To this end, Nike marketing aspects of the large investments. Nike made within 10 yea jordans on sale online rs of the German Football Association to provide $ 778 million, sponsored by the German national soccer team. The trick for Adidas in terms, like "black tiger dig heart," because Germany is not only Adidas headquarters, and Adidas have long or the German team sponsor. sponsored by the German national team is only part of the Nike marketing change. In fact, Nike's other innovations in marketing or striking visible. Hidden behind these changes is the destruction of the old business rules and new business rules are constantly being established. In recent years, the digital revolution, the right to speak consumers greatly. Nike CEO Mark? Parker opinion, driven by the digital consumer landscape is reshaping the retail industry, and now the power rests in the hands of consumers. To do this, Mark? Parker believes Nike and other consumer brand companies need to adjust to the new market trends. He said: "Consumer's influence has never been so strong, they have more choices and access to these selected channels, power has clearly shifted to the hands of consumers." In view of this situation, Nike has made a "consumer decision" strategy, indicating you want to focus on creating competitive strategies of personalized consumer experience. To this end, Nike first product was further subdivided. September this year, Nike released a specific Native American Indians sneakers Air Native N-7. According to Nike said, this product is based on the company's research base on the Indian foot structure designed, it is wider and taller than the average sports shoes. In the marketing strategy, Nike have also been targeted adjustments, such as further subdivided marketing target consumer group. Before Nike managers generally believe that 18-year-old to 22-year-old is the same kind of consumer group. Now jordans on sale mens , Nike gave up before bundling marketing approach and preference will be subdivided into different markets according to the age and interests of these consumers. In addition, it is also based on the characteristics of the digital revolution, opening up new marketing tool. It is reported that Nike has been designated AKQA company Nike in Europe, Asia, Latin America, the United States and Canada global digital marketing advertisers all football-related online marketing advertising. Nike and Apple's cooperation is considered to be a flash in the pan Nike innovation. ?? 2005, Mark Parker to Apple CEO Steve Jobs called and Steve Jobs to make a bold idea: Nike running shoes with Apple's popular iPod digital music player It is combined. Also known for innovation and marketing of Jobs and Mark? Paz hit it off. In close collaboration with the two companies, the Nike launched Nike Plus. This is actually a miniature wireless sensor increases, the length of time running automatic monitoring, distance and calories consumed and other conditions in Nike running shoes and sends this information to iPods, so that consumers who have iPods can be clearly understanding of their movement. vice president of global brand and product category management Nike Trevor? Edwards said, Nike Plus the real world and the digital world combines. Many people think that this is Nike's marketing innovation. In fact, this product innovation has blurred the boundaries of innovation and marketing innovation, is the combination of the two. It is above all a product innovation, but at the same time, because it is leveraging Apple for the iPod has a wide audience of users, also called marketing innovation. According to market research company's data, last year's Nike running shoes in the US market share rose by 47.7%, w jordan retro 14 white/fuchsia blast/black hich has a great relationship with Nike Plus launch. Nike's own survey also showed that 35 percent of Nike Plus is the first time users to buy Nike sneakers. The company's goal is to make the world's 100 million runners in 15% use Nike Plus. Meanwhile, Nike has also seized the opportunity to digitize the rise, and vigorously carry out include print media, mobile, retail and network marketing combination of three-dimensional marketing. In the company's marketing in the UK market, for example, according to Nielsen Media Research data, Nike in the UK market 9.2 million pounds advertising, about 269,000 invested in the Internet, the next year the proportion will rise further. Mark? Parker aggressive marketing campaign is reminiscent of Nike founder and current chairman of the Knight of Nike. Knight tenure at Nike through the generous sponsorship of sports and sports stars such as Michael to win big? Jordan and Tiger Woods and other endorsements to expand its brand influence, was a great success. Of course, Nike natural and ultimately "costly." Early in fiscal 2005, Nike advertising costs as high as $ 1.6 billion. It is in this context, we hope to strengthen financial discipline in a certain degree of Knight from outside the company attracted a succession Perez. Unexpectedly things as people would like. Peres took office trying to cut advertising expenses of measures to control costs. However, he apparently with Nike and Knight Marketing is king thought there is a conflict, so as Knight will not be tolerated, and ultimately had to rush from Perez and hurried away. Mark? Parker naturally very clear lesson Perez, so he no unambiguous on ad spending. Over the past two years, Nike proportion of its annual advertising revenue of around 11.7%. However, all these can guarantee whether Mark? Cheap jordans online air jordan 11 blackout for sale Parker successfully achieved the goal? Some analysts are skeptical. They pointed out that if Nike's revenue to reach $ 23 billion in 2011, the average annual growth rate should reach around 9%. The problem is, the larger the enterprise, the greater the friction of its advance. It would be like Nike had to face the challenge. In order to meet the Welcome to our Original Nike Sport Shoes Online shop whereby there are various is better than wearing using remarkable phone speaker layout which powerful remoteness anatomist can prevent from sound, even when anybody within of the element loudly noisy, it will not likely have an effect on other brand of earphones, which will often possibly be particular to swap the sound files a lot better resolution, Nike Dynamo Free For Kids may well be considered a high-end style headphones, effectively worth obtaining running shoes.They very much like consume to live, irrespective of the solo single and every destroy single other, in no way grant them do a undeniable reside in the process much. What is your favored range of audio tracks tracks tracks would you have got to spend thought while employing sound files tracks trails for Nike Dynamo Free For Kids Shoes. I like this news,and it's from coquettish "wind drag" In addition to the Air Raid introduced earlier and Air Force " Peace" color, Nike days before and for the new Solo Slide slippers launched don't note color. Based on the black shoes inspired by Foamposite, it creates a special street atmosphere by decorating the vamp with the national motifs from the "African Central Theory" in 90s. retro tennis feelings, PUMA Court Star, "A Touch of Class", shoes section, Aberdeen welfare, Vans LXVI 2014, fall Classic, Lites series review on an article: Retro tennis feelings, PUMA C cheap foamposites ourt Star, "A Touch of Class" shoes section next: Board welfare, Vans LXVI 2014, fall Classic, Lites seriesIn the 76 game against Philadelphia tomorrow, "little emperor" LeBron James just need 21 points to 25000 points to join the club, and became the 25000 youngest mr.. Just last year, Kobe Bryant Michael Jordan rose to more than the total score of career League all-time scoring chart third, Nike launched Kobe 9 Elite Low "Mamba Moment" ID special options like LeBron, NIKEiD is the milepost moment released a new LeBron ID 13 design options. What is the special style? I hope that tomorrow can make James firepower, this option quickly unveiled. Text: source: sneakernews a small fortune;The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut jordan 3 katrina 2018 on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images) all this month is Zhan Huang "penny" news, it seems that the Nike is already chosen successor, James is indeed tough, but I always feel that the Nike LeBron series is a classic. Of course I doesn't mean the Zoom Kobe series to the classic, but at least now Kobe or NBA and Nike doing my God "". through the introduction before we believe that for the second half of this year will be engraved listed air jordan 11 space jam for sale Jordan shoes have a certain understanding, on the net today released a three generation of double positive style engraved version of the picture, the left is the color Air Jordan 5 Retro, the next is the same style with new color Air Jordan 11 Retro Low and three primary colors, for this pair of shoes you think is?0.jpg (896.89 KB, download times: 0) download attachment save to album Upload 08:31 2014-9-15 by Offspring, Asics and Onitsuki Tiger three party cooperation to create a "Desert" joint series will bring two new color design Asics Gel Lyte V and Shaw Runner models of shoes. First introduces the Asics Gel Lyte V use the combination suede and leather uppers to build, but also the use of the purple, pink, and white color painted shoes sharp, white low rear painting details more attach embellishment; another Shaw Runner with dark blue as the main theme, through the whole leather and breathable the net surface composed of uppers, streamlined low also injected to echo the details of painting. The current series is available via online stores and UBIQ, each priced at $$110. 1.jpg (750.24 KB, download times: 0) download attachment save to album Upload 08:31 2014-9-15 2.jpg (553.17 KB, download times: 0) download attachment save to album Upload 08:31 2014-9-15 3.jpg (679.08 KB, download times: 0) download attachment save to album Upload 08:31 2014-9-15 4.jpg (622.51 KB, download times: 0) download attachment save to album Upload 08:31 2014-9-15 5.jpg (655.57 KB, download times: 0) download attachment save to album Upload 08:31 2014-9-15 6.jpg (633.79 KB, download times: 0) download attachment save to album Upload 08:31 2014-9-15 7.jpg (645tadidas Originals by White Mountaineering 2017 winter series shoes in Taiwan has Adidas Originals and JUICE-Taipei designated outlets for sale, Trail PK is priced at 7800 yuan, R2 PK price is 8200 yuan. Please click the link below to sell with more understanding, selling shoes can also refer to the news station listing report. adidas Originals source: adidas Originals earlier just published Nike Kobe 11 will be officially on sale is expected in early January of next year, starting with the distance can experience a period of time, but now we have the opportunity to get real shoes in advance, but with Kobe Bryant Autographed version of Nike Basketball will be held in the near future shoes treasure hunt, it is the world's 20 city since December 22nd, there will be 20 pairs of Kobe 11 have been hidden in the different parts of the world, and then there will be a message for everyone to find shoes where clues around the career development of the legend and personal shoes, if you know the Kobe Bryant, then have the opportunity to become the twenty yuan people! source: Nike Basketball this year is just a moment Asics Gel Lyte series into the twenty-fifth anniversary, launched a joint brand naturally shoes to celebrate this, to find the famous American stores Packer Shoes cooperation, the concept of Oxford shoes into jogging shoes, in the bottom part of using red brick color, in addition to special printing the Packer Logo words, showing the unique proof, this section will be in Taiwan in March 7th the designated stores sold. news source: sneakerpoliticsadidas D Rose 5 Boost The Lake is inspired by the Lake Michigan, one of the five Great Lakes in North America and a famous scenic spot in North america,. The overall use of green and white collocation, is different from a traditional tone of feeling, and show the theme on the tongue inside. D Rose 5 Boost led by the dual use of a wider area of Boost science and technology basketball shoes, in Derrick Rose related things, the extension of the various versions, whether in appearance or behind the story, are worth looking forward to. adidas-d-rose-5-boost-the-lake-02adidas-d-rose-5-boost-the-lake-02 adidas-d-rose-5-boost-the-lake-03adidas-d-rose-5-boost-the-lake-03 adidas-d-rose-5-boost-the-lake-09adidas-d-rose-5-boost-the-lake-09 adidas-d-rose-5-boost-the-lake-10adidas-d-rose-5-boost-the-lake-10 source: Sole CollectorDrake joined Jordan Brand after the two sides in the name of OVO project had started, to determine the second half to release Air Jordan 10 "OVO", OVO Festival Drake held in Toronto during the the Air and Jordan 8, reportedly may also be "OVO" version of Jordan, or even Brand also create a stage full of clothes no matter how to sell, subsequent plans, both supporting each other popular topic was a success, once again become the focus of the other news will continue to focus on the shoe lovers. source: HYPEBEAST / jumpman23adidas Harden Vol.1 after its launch has been well received, in 2016 to 2017, successfully squeezed into the stars, signature shoes sales in the top five. But Adidas did not intend to stop, after the end of the season, launched the Harden Vol.1 LS Primeknit field leisure version. Now more affordable shoes in one fell swoop into the market, Adidas Harden B/E is born for the summer street basketball shoes series, the name derived from the faith in James Harden 'Brothers Through Everything', so take B/E as a symbol of brotherhood between teammates, Harden inherited the Vol.1 asymmetric style, the vamp material replaced breathable fabric and leather material, the structure is slightly different, but the biggest difference lies in the end of material from the foot of BOOST into Bounce, exciting combat will bring what kind of feelings. currently sold abroad are four kinds of dark tone based, also sold children's shoes size. At present in Europe adidas.com bought shoes, priced at 89.95 euros, two shoes matching is 69.95 euros. Taiwan has no news of the date and price of the sale. source: adidas said, "AJ 5 has entered its twenty-third year, and AJ 5 can be said to be a very popular shoe item in the AJ series, for no reason."... Of course, because of this double dunk master Chuanfeng as his boots, and this pair of shoes will be popular again next year, in addition to the classic color, there are like? "Grape" and "Laney" the color will not miss, but I believe we have found a place not too small as is the No. 23 embroidery disappeared... I wonder if it will affect everyone's desire for him? But you can know you next year will certainly like this year's AJ 4 set off a boom in the whirlwind! source: joevenuto?Porsche Design Sport by Adidas branch earlier officially published the new spring and summer next year, continue to function as the main series of high quality oriented atmosphere, the design team will be "designed for the Urban Commuter" as the theme, to create work, whether business travel or access to the gym shoes are suitable for products. A part in running shoes and training shoes, but to do for daily commuting equipment, in addition to the necessary comfort, but also consider the environment when the night falls the sky darkened and the temperature drops, so the water warm and anti reflective details is the key design of apparel products, if you are interested can to further understand the Adidas, with the sale process has not yet announced the official. Travel Tourer PDS UltraBOOST Trainer Endurance 2, Leather BOUNCE S4 Lux Easy Trainer 5 source: adidas


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